What we do
Newgrange Strategy is a Saudi-based consultancy specialising in marketing, communications and branding, with storytelling running through all of it. We work with universities and higher education institutions across the Kingdom and the Gulf, and with organisations that want their message to be remembered, not just received.
We offer three ways of working: consultancy for institutions rethinking how they communicate, coaching for the people who carry the message, and campaigns for the moments that matter.
A storytelling consultancy for universities and organisations that need to be heard.
Tony SheridanManaging Director & Principal Consultant
About Tony Sheridan
Tony teaches leaders and teams to tell their stories so their audiences lean in, listen and act.
He developed his craft from the inside: 16 years in-house in marketing and communications, 11 in Ireland and 5 at KAUST, one of the world’s top research universities, where he managed the teams delivering digital campaigns and content strategy. That work was recognised with 3 national and 12 international awards.
Unusually for a marketing and communications consultant, Tony is also a university-qualified educator. He graduated top of his class with first-class honours in both his bachelor’s degree in education and his postgraduate qualification in marketing management. He has five years’ experience teaching at university level and has taught his storytelling frameworks and strategies to more than 1,500 people on four continents, including 500 in Saudi Arabia.
He works directly with university leaders, government ministers, chief executives and their teams, advising and coaching them on their communications, from speeches and board presentations to personal branding and thought leadership.
He is an internationally recognised voice in marketing and communications, and a regular keynote speaker and guest on industry podcasts and panels. He is a CASE Laureate and judge for the CASE Circle of Excellence Awards, and has co-chaired both the CASE Middle East Advancement Conference in Abu Dhabi and ContentEd in Liverpool.
Ways to work with us
Capability development training
Workshops and training that build your team's skills.
- →Storytelling and content workshops
- →Social media capability training
- →Speaker and presenter training
Strategy development
The thinking, set down and agreed.
- →Communications and content strategy
- →Social media strategy
- →Campaign strategy
Content & campaign management
Delivery, from concept to report.
- →Campaign planning and management
- →Content production with partners
- →Measurement and reporting